No-Brainer Digital Services Every Entrepreneur Should Consider Outsourcing

As a small business owner, you wear many hats. On any given day, you might be making marketing decisions, handling admin duties, troubleshooting an IT issue, and serving customers — all while juggling a personal life.

And there’s a lot to be said of the entrepreneurial spirit behind the success of Canada’s 1.2 million small businesses — but there’s also no need to go at everything alone. Outsourcing certain tasks allows you to:

● Save time, money, and staff resources

● Scale efficiently

● Boost productivity

● Accelerate business growth

With these benefits in mind, here are some common digital services that can easily be handled by an external provider and provide much-needed relief to an otherwise overburdened team.

Website Creation

Your business needs an online presence and that starts with a company website. Turning to an outsourced web designer or digital agency will save you hours of time and deliver a professional final product.

If you don’t want to commit to a fully customized build, choose an easy-to-use web builder with pre-made templates and themes to save on development costs. Just keep in mind that while a more DIY option will make the build process easier, you’ll still need to factor in website best practices for things like user interface (UI), page navigation, and online store optimization on your own time. We partner with Webware for our web builder tools to help small business customers build beautiful websites solo or with the help of a digital team.

Content Marketing

Whether you’re scheduling email blasts, generating discount codes, updating followers on social media or posting a blog, managing a strategic marketing program requires ample time and resources. So, why not leave it to the experts? According to a recent report from the Content Marketing Institute, 50% of respondents outsource at least one content marketing activity. And content creation tops the list.

Let our digital marketing team do the heavy lifting when it comes to newsletter creation, social media management, blogging, reputation management, and more.

Remote Office Setup

Technology makes the world go round — especially nowadays when you need to be able to operate your business from anywhere. Reduce performance and productivity issues by using an IT service provider to set up and secure company devices and networks.

Ongoing IT Support

Should a software or security issue arise, can you afford the loss of profits and customer dissatisfaction that comes with website downtime? Minimize risk and maintain business resiliency by outsourcing IT and cybersecurity services on an ongoing basis.

Administrative Tasks

If you’re already spending a lot of time on invoicing, expense tracking, and payroll now, imagine how long these tasks would take if you were to expand into a new market or double your orders.

A 2019 research report by Sage revealed that Canadian small businesses lose 1.7% of their time to admin tasks, noting that the automation of these tasks would increase overall productivity. To help streamline your efforts, check out the small business solutions provided by tools like QuickBooks, Wave, or Xero.

By Staples Canada

May 26, 2021

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