How to Create Memorable Experiences with Custom Packaging and Label Printing

Imagine holidays as a kid. That feeling of excitement when handed a gift covered in brightly coloured wrapping and bows.

Now, imagine those same memories but in place of the bright colours, there’s nothing but a plain cardboard box. No personalized gift tag, no tissue paper, no curly ribbon cascading over the sides.

Does this shift in imagery change the value of what was received? Or the thoughtfulness behind the act of giving? Of course not. It does change the experience though — and the rush of emotions felt during early moments of unboxing.

This change might not seem like a big deal in the context of gifting to family and friends, who are often quick to appreciate your gestures no matter what. When it comes to meeting (and exceeding) customer expectations, however, it’s a different story.

To stand out in a saturated marketplace of goods and keep people coming back for more, think about how you can enhance high-emotion moments along the buyer’s journey. Custom packaging and labels can be a great way to create memorable customer experiences.

The Role Packaging Plays in Customer Experience

Your business website might be the first touchpoint for online shoppers. The first physical touchpoint for them though is packaging.

That’s when all of the virtual promises made across your product pages and marketing assets are proven true. Beyond that, it’s when people are at a peak level of excitement — especially for those who have had to wait longer than usual to receive their purchased items. Supply chain woes, anyone?

As a business owner, you want to capitalize on those key moments of anticipation. Give customers immediate confirmation that the decision they made in buying from you was the right one.

Thoughtful packaging, as a result, also plays a role in fueling word-of-mouth. Unboxing videos have continued to rise in popularity over the years thanks to social media and they certainly aren’t going away anytime soon.

Think about how you can design packaging in a way that caters to unboxings. For example, position your brand name front and centre for visibility on screen. Or include inserts that surprise and delight like custom brand stickers.

What to Consider When Investing in Custom Packaging and Labels

As you consider the custom packaging needs for your business, think about what kind of help you’d need in the design department. Do you have a clear vision, or do you need a creative eye to help in defining next steps?

For the DIY enthusiasts out there, Staples makes it easy to design custom product and packaging labels through Solutionshop. You can work from pre-made templates or upload your own, place the order, and opt for delivery or pick-up at your local Staples location.

Alternatively, if you need a bit more hand-holding through the design process, Staples’ solution experts are here to help. They can work with you to harness the power of brand recognition with packaging and labels made specifically for your product.

For example, you’ll want to think about how you use packaging to showcase product design. Does it make sense to leverage anticipation with multiple boxes for opening? Or can you cleverly incorporate cutouts into packaging for teasing out key elements of the product as a customer unboxes?

Design experts will walk you through nuances like these to consider in creating an experience specifically tailored to your business’ needs. Book a free consultation with a Staples Print & Marketing associate to start exploring your options today.

By Staples Canada

December 15, 2021

sbhq sliver en