How Do I Know Which Online Tools Are Right For My Business?

As lockdown rules are gradually relaxed, businesses have been given the green light to kick start their operations again. With several weeks of diminished activity and the need for new safety measures, getting back to business will be an interesting experience. With proper planning, there is nothing stopping you from relaunching to full capacity.

Along with preparing your store and inventory to accommodate demand, you will also need to connect with your target audience and tell them you are ‘open for business’. If you don't, how will they even know you're open again? By failing to reach out, even your most loyal customers might give your competitors a try.

No business owner wants this to happen. In order to prevent it, you must communicate your reopening plans to both existing customers and prospects. This is where the power of online marketing can be used to your advantage. It is an excellent communication channel that has proven to be incredibly useful, especially during the pandemic. However, as there is a broad range of online marketing tools to choose from, deciding where to invest can be a challenge.

Fortunately, we have some good news for you. The online marketing specialists at Staples Powered By Webware have assembled the best tools and expertise all in one place that will help grow your business. With our all-in-one digital marketing solutions, you gain access to the leading marketing expertise, tools and support that are guaranteed to take your business to new heights. On top of that, you get the convenience of monitoring your online marketing strategy from a single platform.

Keep on reading to find out more about the tools at your disposal and how you can use them to your advantage.

Website Design and Development

Whether you want to get your business online, revamp your online presence, or combine your offline and online efforts, we have the complete solution that you need. You get your very own website that is stunning to look at, mobile-friendly, easy to navigate, and customized to your specifications.

Email Campaigns and Newsletters

Start communicating directly with your customers about your reopening, a promotion, new offerings, etc. Our all-in-one toolkit gives you an easy-to-use email platform to communicate with your customers and prospects. Create separate customer lists to reach the right people with the right message, conveniently and efficiently.


If you're like most people, you probably struggle with the right words or time to properly highlight your products, business, and expertise. This is where our blogging specialists work with you to develop creative, relevant, and thought-provoking content. You can also rest assured that all blog posts are optimized to get you found by search engines and improve your rankings on Google.

Search Engine Optimization and Placement

Staples Powered By Webware develops a complete SEO strategy focused on developing business relevant keyword-rich text, search engine friendly navigation, and link building strategies across your digital presence. Our expert's goal is to make your online presence appeal to search engines and have your business appear in more customer and prospect’s searches.

Social Media

Handling multiple social media accounts can be challenging as you shuffle between different platforms with different setups. Our Social Hub is designed to make managing your social media channels easy by giving you a single platform to manage and monitor all your social media activity.

Reputation Management

The value of your brand today is tied closely to your reputation. In order to establish a good online reputation, you need to demonstrate that your business consistently offers excellent customer service, and provide quality results in the form of reviews. The businesses who stay on top of their reputation understand the value of soliciting feedback and providing timely responses to reviews - good or not so favorable. Our unique combination of tools and expertise provides your business with everything you need to build and maintain a solid online reputation that establishes trust in customers looking for the products and services you offer.

Paid Advertising

While search engine optimization and placement is more of a long-term strategy that takes dedication, commitment, and continuous efforts, paid advertising can deliver more immediate results. Paid channels such as Google Ads help you target potential customers who are actively searching for the products and services that you offer in real-time.

By focusing on what makes your business unique and the keywords already at your disposal, our team helps you create compelling ad copy that will show up for your customers right when they need it most. The only downside with paid advertising is that it comes with a cost. You need to pay to play but there is a lot of potential to contribute to your short-term goals.

Establish Reporting

In your business, what gets measured, gets managed and the online channels are no different. Monitoring your website performance with Google Analytics is a great way to evaluate your online presence and determine opportunities for improvement.

Google Analytics is free for everyone and was designed to help businesses track their website traffic across various marketing channels such as social media, emails, blogs, paid advertising, referrals, and more. Reports can be generated on a daily, weekly, or monthly basis to assess your performance and understand where adjustments need to be made.

By understanding how to effectively draw out the required reports, you will be able to evaluate your performance across each marketing channel to ensure they are generating awareness, traction, and actual sales.

If you are challenged with getting digital marketing working for your small business we invite you to reach out to Staples Powered By Webware today! Our day-to-day marketing experience has helped thousands of business owners like you unlock the new opportunities made available within these channels despite the constraints of running a business in today’s environment.

To learn more about our all-in-one digital marketing solution, and how you can get the digital channels working for your business, reach out to one of our Digital Marketing Specialists today.

By Webware

October 28, 2020

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