5 Customer Incentives to Drive Purchases

As a business owner, it’s fair to say that you’re a fan of what you’re selling. You think it’s worth every penny and then some. Why wouldn’t others naturally feel the same way?

Well, for starters, the consumer marketplace is a vast one full of endless competition. When potential buyers are Googling their next big purchase, they’re finding no shortage of products to choose from, and each touts a persuasive lineup of reasons as to why they should beat out the rest.

Beyond increasing your search engine optimization (SEO) to get more people to your store, think through how you’ll drive purchases once they’re there. Here are 5 customer incentives to adopt for increasing conversions.

Discounts

Discounts are a fairly common tactic for encouraging sales among new and returning customers. They’re psychological and evoke a sense of urgency among potential buyers.

Put yourself in their shoes as someone weighing the advantages of one product over another. After a while, everything starts to look the same and there’s no real way of knowing what you’re getting until you take the plunge and purchase. If you retarget website visitors with a first-purchase discount, you’re differentiating yourself in cost right off the bat.

Giveaways

Giveaways are another simple way to gain a following and interest around your brand. Consider partnering with other similar companies on a platform like Instagram for maximum exposure to relevant audiences.

Even if you’re only picking one winne r, simply getting your brand in front of more people increases potential interest. This is especially true if you’re working with influencers. Their opinions can function as enoughincentive for people to buy through word of mouth alone.

Samples

Samples don’t make sense for every business but when it makes sense, they can serve as a way to upsell customers on other relevant products they might like. Think in terms of a makeup or skincare line, for example. It’s relatively easy to slip a sample of eye serum into a box with someone’s night cream order.

Alternatively, you can channel the same surprise-and-delight response with branded promotional products. From stickers to tote bags, these “free” bonus items for the customer also serve as a low-cost form advertising.

Free Shipping

Free shipping is somewhat universal these days, which is why it’s a baseline customer incentive for businesses to build into their strategy. Maybe you always offer free shipping to certain locations or for those who spend a baseline amount of money on your site.

For large and small ticket items alike, saving the cost in shipping can go a long way to incentivize in-the-moment purchases. You could also up the ante with free or discounted expedited shipping as well.

Buy Now, Pay Later

Buy Now, Pay Later apps like Afterpay and Sezzle are growing in popularity among ecommerce brands. They essentially allow customers to delay payments or split them into lower cost increments over time.

You can also look into integrating additional payment options like PayPal or ApplePay. Diversifying how customers can pay allows you to cater to a wide variety of preferences. And if you take factors like a large upfront cost and/or manual credit card entry out of the equation, you’re minimizing the barrier to entry at a crucial moment in the purchasing process.

By Staples Canada

July 20, 2020

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