Hit Your Local Marketing Efforts Out of the Park

Some people talk about local marketing. Others get out there and do it. You want to be the latter, but you also want to know that your efforts will reap rewards. Here are four things you can do to hit your local marketing efforts out of the park and see the return on your investments.

Don’t Forget the NAP

NAP stands for name, address, and phone number in website design terminology. It’s critical because these are the key ways people get in touch with your business. If your name, address, and phone number aren’t on your website, you’re making it harder for your customers to find you.

Get Your Online Listings in Order

Google Business, Yelp, and other online directories often pop up in search results before your website. If these listings are out of date, you could be sending customers to the wrong address or confusing the market.

Update your listings regularly with pictures and information. When holidays roll around, be sure to update your listings to reflect your special holiday hours. The more up-to-date you keep these, the better experience your customers will have with your business.

Start Give-Back Initiatives

You’re a local business, which means your consumers are your neighbors. The schools, charities, and non-profit organizations in your area need support and your business can be the one to step up and give it.

Give-back initiatives are a win-win. You get publicity but more importantly, the local organizations in need get monetary or physical donations from you. Hold a give-back initiative in your local business by doing things like raise money for schools, collecting diapers or food for the local food bank, or giving back to a non-profit every month.

Let Your Customers Get to Know You

Social media marketing is essential. It’s also one of those marketing practices that is easy to neglect. It often gets pushed aside for other tasks, such as payroll or sales. Ignoring your social media accounts could be a costly mistake.

Many consumers look at a business’s social media profiles when making a decision about which company to use. If you haven’t updated your profiles in a while, it could look like you’re out of business. If the information there is mediocre or doesn’t appeal to your local audience, you will fail to make the type of connection modern consumers demand.

Keep your profiles updated regularly and let your personality show. The more you can converse with your potential buyers the bigger the return you’ll see on your social media marketing efforts.

Begin Today

Don’t wait to start implementing new ideas and boosting your marketing. Begin today by updating your listings and chatting on social media. Choose a charity to give back to and start investing in the area you live in. Your efforts will pay off in dividends.

By Andrew Patricio

November 26, 2018