5 Things Entrepreneurs Should be Doing For Their Business This Summer

By Stefanie Neyland, Small Business Content Developer at BizLaunch.com


At the start of every year we all come up with a new year’s resolution. We may vow to hit the gym, quit a bad habit or simply spend more time with loved ones. But while we pledge to do certain things in our personal lives, few of us make new commitments to our businessand even fewer re-evaluate those resolutions midyear to see if we're still on track to achieving those goals. We’re talking about summer of course, and what better way to inject a fresh new lease of life into your company than to leverage the vibrancy and positivity that this time of year brings? Here are five ways you can take advantage of the world’s most-loved season for your business.


1. Move the Goalposts

If you made a list of business goals in January, you may not have so much as glimpsed at them since. The quiet summer period is the perfect time to assess your goals and see if you’re on track to reach them, and if not, reevaluate and adjust them accordingly. While you’re making plans from now until the end of the year, try and also take a fresh look at your business’ overall strategy to ensure you’re staying ahead of the game.


2. The Price is RightOr Is It?

If it’s been a while since you assessed your company’s prices, now’s a good time to look at them. Do some research on what your competitors are charging and try to determine whether your prices need to be adjustedyou may find that you’ve been undercharging compared to other similar businesses in the marketplace.


3. Start With a Clean Slate

Forget spring cleaningit’s all about summer cleaning. While it may not be at the top of your list of priorities, a tidy desk and an orderly computer leads to a clear mind, and a clear mind generates more brainpower to devote to your business. Organize your workspace and restructure your filing system for both physical documents and those stored on your computer; it’ll save time in the long run and you’ll be surprised at the difference it’ll make to your psyche.


4. New Guidance = Fresh Perspective

During the lazy summer months you may be suffering from an unwanted dose of sluggishness. So why not arrange a chat with a mentor or successful player in your field for some guidance and inspiration? It’s a great way to reignite that sense of excitement for your business that may have gone AWOL since the beginning of the year.


5. Show Some Appreciation

If you’ve been swamped with work and the logistics of running a business, it’s easy to forget to spend some quality time catching up with your employees. Are they content with their position? Perhaps they’re feeling burned out? Use the slower pace of the summer season as an opportunity to check in and spend some one-on-one time with your members of staff. If possible, also consider throwing a summer office party to rebuild that sense of communityit’s an ideal way to let them know that you’re always thinking of them (even when it may seem like you’re not).


Bonus Tip: Take a Break

This one goes without saying. Enjoy the sunshine, take a vacation and spend some quality time with loved ones. It’s the best way to give yourself a well-deserved respite and will leave you feeling refreshed and raring to go for the fall.

By Andrew Patricio

July 29, 2015