Part Two: Taking Your Biz Online in 2015

By Stefanie Neyland, Small Business Content Developer at BizLaunch.com

 

This February, as part of a four part series, we’re teaching you everything you need to know to help you put the proper planning and foundations in place to bring your business online and, most importantly, make it a resounding success. In today’s instalment, we’ll show you how to register your domain, find a web host and how to go about designing and building your website.

 

  1. How to choose and register a domain


Choosing and registering a domain name is the first step to starting an online business. A domain name is the web address of your online business, and it’s what visitors will type into the search bar to visit your website. Try and be innovative with a name that’s easy to remember. To see if your chosen domain name is still available, check the Canadian Internet Registration Authority website. There are numerous registrars (companies that register domains) online where you can purchase your domain.

 

Quick tip: Finding a domain name that’s easy to spell and simple to type is critical to your online success. If your domain is long and complex, you risk customers misspelling it. Keep it short and avoid using slang or words with multiple spellings.


 


  1. Find a web host


In addition to your domain name, you’ll also need an ISP (Internet Service Provider) to host your site. A web host is, in essence, the company that you will rent your space from using their servers. Your web host also provides support and helps you with site maintenance, search registration and site development. However, the services offered vary from host to host. Some web hosting companies also offer domain registration, so you may want to consider registering your domain name with your hosting service as it may be easier to have them both with the same company.

 

  1. What to look for in a web host


A web host is a company that offers space, storage and connectivity that enables a website to be viewed by anyone with a connection to the Internet. There are many different kinds of web hosting; anything from a basic one-page site that requires only a small amount of space, all the way up to a complex, state-of-the-art website that requires a great deal of server space. Web host features—such as storage capacity, uptime percentage, domain-based email and server security—should all be evaluated. Also, the ability to host a blog, provide response forms, marketing tools and tools for e-commerce are important criteria to consider when choosing your web host.

Before selecting your web host, ensure that you understand the different options available to you. Choose a web host with excellent standards of customer service and a good uptime track record. It’s also important to not make a decision based purely on cost—you need to find a reliable web host that has the ability to grow with your business.

 


Don’t miss part three of our “Taking Your Biz Online in 2015” series, set to go live next Wednesday February 18th!


 

By Andrew Patricio

February 11, 2015

BizLaunch