5 Festive Social Media Ideas for the Holiday Season

By Stefanie Neyland, Small Business Content Developer at BizLaunch.com


When it comes to customer service, the rise of social media has been a game changer. It’s offered small businesses and big brands alike the opportunity to interact with their customers in real-time on a regular basis. And best of all—it’s extremely affordable.

Whether you’re relatively new to the wonderful world of social or if you’re a seasoned pro, there’s no better time to put in a little extra effort interacting with your followers than the holiday season. From handling inquiries to sharing the perfect winter recipe, use this opportunity to help make your customers’ Christmas their best yet.


1. Share an exclusive discount or coupon code

Reward your customers on social media with a special festive discount that’s exclusive to them. They’ll appreciate the gesture and will be more likely to spend their hard-earned cash with you when looking to buy for friends and loved ones this season.

(Source: Indigo, Chapters and Coles)


2. Share gift ideas

Finding that perfect gift is always a challenge, so take some stress away from your customers when it comes to present-hunting by sharing some yuletide inspiration. It’s a great way to showcase some of your products or services—but don’t just feature your own offerings. Highlight some other products from other companies that complement your own goods well.


(Source: Lululemon Athletica)


3. Share recipes

At this time of year, we’re all looking for fun and festive food ideas to offer up on the holiday dining table. Make your followers’ lives that little bit easier by posting some delectable Christmas recipes that are sure to ‘wow’ their guests. Tip: make your posts visual. There’s nothing more appetizing than a picture of a delicious turkey or some christmassy baked goods!

(Source: Epicurious)


4. Share DIY Christmas ideas

With the rise of sites like Pinterest, the urge to partake in crafts and DIY projects has never been stronger. Consider posting some creative holiday wrapping tips or Christmas table decorating ideas to brighten up your followers’ social feeds.

(Source: Michaels)


5. Offer stellar customer service

It’s the most wonderful time of year—but it’s also likely the busiest time of year for business owners. With this in mind, it’s easy to let your social media interaction levels slide. However, it’s important to take some time out to answer every comment, question or complaint posted on your social channels. Remember: businesses should provide timely and helpful responses all year round, but it’s even more important when the general public are keeping a particularly close eye on your social accounts.

(Source: DAVIDsTEA)


How do you use social media during the holidays? Add to our list of tips by tweeting @StaplesCanada!

By Andrew Patricio

December 03, 2014