The Dreaded School Supplies List

By Chrys Goyens, author, father of four
Here’s a conversation starter for the back-to-school season. Do you prepare your own school supplies list for back-to-school shopping? How about a budget?
One of the more surprising results of the second annual Back-to-School Study by Staples Canada was this: Nearly three quarters (74 %) of Canadian back-to-school shoppers prepare their own lists. And its corollary: Almost as many (71 %) do their own budget.
Why is this?
Back-to-school is a serious capital outlay for a family. There are clothes to buy as well as all of the usual supplies. And then factor in the most modern of problems; the cost of technology. Very few students are going to school today without a laptop or a tablet for in-class usage (not just homework anymore) and that will often mean the purchase of extra cables or a second battery, a solid charger and a proper, protective computer case or bag or fairly expensive reinforced backpack that serves as the computer protection to and from school.
That’s where the 71% of budget control comes in. Today’s back-to-school shoppers want to know to within a few dollars what their budget is and how much they can expect to spend before the leave for the store and/or make their purchases online.
“When we see survey results such as these, we realize how important flyers−both paper and online−can be and also how parents are taking time to prepare for their seasonal purchases,” says Craig Taylor, Vice President eCommerce, Marketing & Advertising for Staples. “That is why we have things like our 100% price matching policy and our online centre,  We are determined to help our customers make more happen, and that means we’ve had to do our homework first.
“After all, we’re all in this (Back-to-School season) together.”

By Adam

August 17, 2014