International Women's Day 2014: How to Choose the Perfect Biz For You

By Stefanie Neyland, Small Business Content Developer at

Do you dream of owning your own business, and the freedom, flexibility and sense of satisfaction that comes with it? If so, you’re not alone. There are millions of women across the country who share the same vision, but have one crucial obstacle standing in their way: they don’t yet have that all-important business concept.


The truth is that wannabe entrepreneurs won’t achieve the sense of fulfillment they desire unless their business is the right one for them. It makes no sense to leave an unfulfilling role to launch an equally unrewarding enterprise, which begs the question: how do you choose the perfect business for you?


Today, we find out…




1. What’s your dream?

Your goal when choosing a business is to find an undertaking that satisfies your needs, both on a financial and personal level. In other words, the success of your business will be measured by its profitability, and by the sense of pleasure and satisfaction you derive from it. If your business makes you happy, you will in turn have the passion and dedication required to work hard to achieve your financial goals and make your dreams become reality.


2. Know what you want

Complete this sentence: ‘My ideal business would be _______’. This is an important step in defining the parameters of your business and realizing what needs you want your company to meet. Ask yourself questions like: ‘What do I want my life to look like?’, ‘How many hours do I want to work?’, ‘Where do I want to work?’, and ‘Who do I want to work with?’ to narrow down your vision. For example, if you’re a somewhat introverted person, you should consider starting an online business where the majority of your customer service will be done via phone or email. Why? Because if you choose a business that involves doing something or working in such a way that you don’t enjoy—such as any line of work that would involve a great deal of customer interaction—you won’t derive any pleasure from it, even though you may be passionate about the company itself and what you’re selling. As you answer these questions, you may find that your ideal business is something completely different to what you originally imagined.


3. Build on your strengths

The key to business success is to leverage your skills, hobbies or passion. Look within to determine what you love to do, what you’re good at doing, and hopefully you’ll find something people will pay you to do. A great business idea will combine your personal passion with marketplace opportunity—in other words, the goal is to run a business that pays you to do what you love. Believe it or not, those who start businesses purely for the profit potential eventually get bored. Business owners should have it all, so create a company that gives you everything you desire.

By Andrew Patricio

March 07, 2014