Google Plus: Why it Means Business for Small Business

By Stefanie Neyland, Small Business Content Developer at

Thus far, Google Plus has struggled to gain traction in the world of social. Time and time again we’ve been told by experts that being present on Google Plus is a must, and the social network is just mere months away from really taking off. But did it happen? Well, not really―but this time it’s different.

The trouble with Google Plus is that many people don’t really understand what it is. Is it a social network? Yes―but it’s also an incredibly valuable tool for small businesses thanks to the important role it plays in Search Engine Optimization (SEO). And here’s why.

Google Plus and SEO

We all know that in this day and age, shoppers tend to go online to conduct research prior to making a purchase. They want to quickly and efficiently gather information relevant to them, such as where they can buy what they’re looking for, what the best product or solution is for them, and where they can get the best deal on said product or solution. We also understand that the higher you rank in search engines, the more likely it is that customers will find you and subsequently buy from you.

So where does Google Plus come in? Well, by sharing relevant content through your Google Plus account, you’ll be increasing your search ranking, and in turn, making your business more visible to your target market. And what’s more is that if your business has a physical address, you can supercharge your organic search results by setting up a Google Places For Business listing along with your Plus account. Not only will this improve your search ranking, but it’ll also draw in local customers to your business.

A Google Plus account comes with a multitude of benefits

Google Plus Hangouts allows people to have face-to-face meetings anytime, anyplace; and although they’ll never replace in-person meetings, they’re an easy to use and convenient substitute. All you’ll need to use this feature is a Google Plus account, a webcam, a decent Internet connection, and of course someone to hangout with.

From meetings to presentations, product demonstrations to webinars―the possibilities for your business are endless.

Not on Google Plus yet? Bite the bullet, get online and start reaping the benefits

The bottom line is this: Google isn’t just a ‘search engine’ anymore. Bit by bit, Google is slowly but surely revolutionizing (and dominating) the way we use the Internet, so anything with their name on it shouldn’t be ignored. Getting yourself on Google Plus may seem like a daunting experience―especially for entrepreneurs who are juggling 101 tasks at any one time―but the truth is that registering is quick, simple, and very easy.


If you need help getting your business on Google Plus, or you want to find out how you can leverage its power to improve your search ranking, don’t miss BizLaunch's webinar, 'Simple Secrets of Google Plus' on Tuesday March 4th at 1pm Eastern.

By Andrew Patricio

February 19, 2014