Shopping small business for the holidays

By Ashley Jang

As we approach the holidays our televisions sets, favourite websites and radio stations are inundated with advertisements from companies showing off their coolest gift ideas. It can be challenging for a small business to compete and show shoppers why they should be shopping at their local small business instead.

With the craziness of Black Friday and Cyber Monday in the U.S. it’s easy to forget about the special day that lies in between: Small Business Saturday. It’s a day for consumers to show support for their favourite small business by shopping at their stores. It also happens to fall perfectly in-line with holiday shopping time.

It can be easy to visit your local mall for a one-stop shop for everyone on your Christmas list but it can also be a nightmare trying to get through the crazy crowds and find a parking spot that isn’t a 10-minute walk from the entrance. For those of you interesting in avoiding the hustle and bustle, shopping small businesses might be the route for you.

Is there a small business that you will be supporting on Saturday? Tell us in the comments section!

Ashley Jang currently works as a Social Media Community Specialist for Staples Canada. She has a background in journalism, social media marketing, blogging and strategic communications.

By Adam

November 25, 2011