STAPLES BizTIPs: Put some WOW in your biz

By Small Business Expert Roger Pierce, BizLaunch

New small businesses must find ways to stand out in the crowd. It’s simply not enough to offer a quality product or service – you’ve got to get customer attention by putting some “wow” into your biz.

Here’s how you can create unexpected benefits for your customers:

Remove the risk. Make it really easy for customers to buy from you by removing all purchase risk. Ditch fear-invoking policies such as “return only with receipt” or “return for store credit only”. Don’t make the customer worry about dealing with you.

Surprise and delight. A hair salon welcomes its customers to return within a few days of their haircut for free touch-up work. Exceed your sales promises after the sale is made by going that extra mile.

Sweat the small stuff. Hotel guests often won’t remember paying $300 for a room but they will remember the complimentary bathrobe and crisp daily newspaper at their door.

Let prospects test your wares. Unlike the furniture store that places a ‘do not sit in the leather chair’ sign yet expects people to buy the product, openly encourage your prospects to sample your stuff. One minivan dealership reports fantastic sales by letting customers take a vehicle home for a whole weekend.

You can learn more about this and other how-to topics in a free STAPLES BizLaunch Webinar. To find one near you, please visit today.


ROGER PIERCE is passionate about helping entrepreneurs achieve success. Co-founder of Canada’s largest small business training company,, he’s launched eleven small businesses of his own and personally experienced what he calls “the good, the bad and the ugly” sides of entrepreneurship.

BizLaunch advises thousands of Canadian startups through its popular how-to seminars and webinars delivered with partners such as STAPLES.

By Adam

July 02, 2010