Tech Tuesdays: Turning to technology is a smart move

By Small Business Expert Roger Pierce, BizLaunch

Contrary to popular belief, the technology market isn’t completely dominated by big businesses. There are plenty of excellent opportunities in the ever-changing world of technology for small businesses – if you know where to look.

Communications giant Bell Canada, software maker Microsoft and made-to-order computer manufacturer Dell are certainly intimidating competition in the markets they serve. That’s why a small technology-based business should look for ways to complement existing products and services offered by the big players, or find a niche they don’t target.

· Combine existing products and services. Create a new business by pulling together hi-tech suppliers. For instance, offer a one-stop-shop for website design, hosting and online marketing. Or, help condo dwellers to wire together a home theatre system with a computer.

· Offer support services. Independent auto mechanics attract car owners who don’t want to get their vehicles repaired at a dealership. Serve the after-sale market by starting a mobile home computer repair business, a software-tutoring company or a home security monitoring service.

· Give advice. Help people to understand the latest technology products and services through a website, newsletter, paid seminar or consulting service.

clip_image0025_thumb.jpgROGER PIERCE is passionate about helping entrepreneurs achieve success. Co-founder of Canada’s largest small business training company,, he’s launched eleven small businesses of his own and personally experienced what he calls “the good, the bad and the ugly” sides of entrepreneurship.

BizLaunch advises thousands of Canadian startups through its popular how-to seminars and webinars delivered with partners such as STAPLES.

By Adam

March 27, 2010