Meeting with success

By Small Business Expert Roger Pierce, BizLaunch

Bringing people together for a meeting takes a lot of work, especially if it is a large group. That’s why more companies are hiring event planners to manage the process for them. “By planning properly and looking after all the little details we can produce very effective meetings for our clients,” says entrepreneur Laura Brockwell Davis.

[caption id="attachment_1513" align="alignright" width="225" caption="Laura Brockwell Davis organizes specialized meetings and events for her growing client list."]Laura Brockwell Davis organizes specialized meetings and events for her growing client list.[/caption]

Davis, a Certified Meeting Planner, owns The Evolve Group Inc., a company specializing in event planning. It organizes all details from start to finish for meetings and events of any size, from city-wide events with thousands of delegates to an intimate business meeting of ten people.

“Meeting and event planning is a passion of mine and allows me to apply my organization skills and attention to detail,” comments Davis. “We really go that extra mile to handle everything for our clients so they don’t have to worry.”

Davis, who has ten years of event planning experience, got the entrepreneurial urge back when she had a job. “I felt that I could offer a superior service than my employer at the time,” she recalls. “So I started my own firm.”

The Evolve Group specializes in medical meetings and orchestrates events all over the world, including Europe, Asia and the United States.

As her own boss, Davis has to juggle multiple tasks for her clients as well as within her own business. “One minute I’m working on the books, and the next minute I’m on the phone,” she says.

“It’s stressful but my reward is a really happy client who appreciates the exceptional level of service we deliver.”

Her future plans for the company include doubling the number of events it handles within five years. “We’re well on our way to achieving that goal,” enthuses Davis.



ROGER PIERCE is passionate about helping entrepreneurs achieve success. Co-founder of Canada’s largest small business training company,, he’s launched eleven small businesses of his own and personally experienced what he calls “the good, the bad and the ugly” sides of entrepreneurship.

BizLaunch advises thousands of Canadian startups through its popular how-to seminars and webinars delivered with partners such as STAPLES.

By Adam

March 24, 2010