STAPLES BizTIPs 4business: How to make your customers feel great

By Small Business Expert Roger Pierce, BizLaunch

Have you ever been treated poorly by a company? Chances are you’re hesitant to do business with them again. Yet so many large and small businesses fail to change their ways to make their customers feel great. Here’s how to make your customers feel like they’re worth a million:

  • Smother them with attention. Small business owners often neglect their existing customers and spend all of their time chasing new ones. Create a plan or system to communicate frequently with your existing customers via newsletter, email or phone calls. Take the time to call them even when there’s no business on the table.

  • Talk about them. Brag about how well your customers are doing to others, hopefully as a result of your help. Feature your best customers in your marketing materials, your media releases and your website.

  • Remember the details. It’s the little things that add up to make your small business distinctive. Remember your customer’s birthday and call with best wishes, or help them to find a new employee using your database.

  • Do you what you say. Build trust and credibility by always following through on your promises, no matter how small. Forward that column you mentioned to your client immediately, ship the order within 24 hours or make that introduction to someone your client wants to meet.

You can learn more about this and other how-to topics at a free STAPLES BizLaunch Webinar. To find one near you, please visit today.


ROGER PIERCE is passionate about helping entrepreneurs achieve success. Co-founder of Canada’s largest small business training company,, he’s launched eleven small businesses of his own and personally experienced what he calls “the good, the bad and the ugly” sides of entrepreneurship.

BizLaunch advises thousands of Canadian startups through its popular how-to seminars and webinars delivered with partners such as STAPLES.

By Adam

March 12, 2010