To the goal-setters go the spoils

One set of numbers from STAPLES Canada’s latest Small Business National Quarterly Index is particularly intriguing (at least to me): the results on challenges facing small businesses. Why? Because in spite of the newfound optimism evident throughout the rest of the survey, these figures haven’t budged much at all.

When you think about it, though, the consistency in responses makes sense. Because, whether or not we’re in a recession, entrepreneurs are always trying to find new clients, generate leads, reduce costs, manage cash flow and hire qualified new employees. They’re all simply goals of any living, breathing business.

As the recession winds down, there are a couple of other challenges you may want to consider too – goals that may not be top of mind but are, in many ways, just as important:

• Take stock. Review and adjust your product lines and customer bases to prepare for the shifting competitive landscape.


• Go digital already. Diversify your customer base by leveraging the internet and electronic media for purchasing, marketing and selling your products.


• Experiment. Do your homework and don’t be afraid to “forego the familiar and embrace the risks that can lead to higher rewards.”

Which reminds me of some goal-related words of wisdom from the inimitable Seth Godin:

“The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact... those people have goals.”

What challenges do you see for your business? What goals are you setting to meet them?