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Offer your customers the opportunity to access newspapers or other periodicals by storing them on stands dedicated specifically to their display. Increase the sales of periodicals of cost or the distribution of those that are complimentary by presenting them in visible, organized spaces.
Visible Newspaper stands increase periodical visibility to customers. They provide dedicated display locales for any publication that a retailer may wish to promote. By consistently offering newspapers in these dedicated spaces, customers are more likely pick up the publication. The stands also set periodicals apart from other items within the environment, such as menus or posters.
Organized Newspaper stands are tier-based and offered in sizes that align with any periodical a retailer may wish to display. Two-tier stands allow retailers to separate the two publications that they wish to offer; they no longer have to worry about the clutter that can result from simply stacking periodicals on a shelf next to each other. Instead, newspaper stands keep periodical displays organized and attractive.
Marketing-Centered Newspaper stands afford retailers the opportunity to carry periodicals that can assist in the promotion of their business. For instance, if a retailer wishes to advertise a particular publication, the visible, organized display of that publication and the associated increased likelihood that a customer will then pick the publication up increases the retailer's marketing efforts.
Cross-Promotional Cross-Promotional Newspaper stands appease the publishers retailers do business with. Publishers appreciate their product being presented in a visible and organized way. When a retailer elects to display a publisher's periodical in such a manner, the publisher is more likely to offer the retailer opportunities for cross-promotion. A publisher may even offer free or discounted ads within the displayed publications. They may also be more likely to print, and thereby promote, any activities or events that the retailer is holding. MoreLess